We're building the go-to platform for podcasters and creators to establish their professional online presence. For the past 4 years, we've grown almost exclusively through organic channels and word-of-mouth, building a passionate customer base that genuinely loves our product. With solid product-market fit and glowing customer testimonials, we're now ready to pour fuel on the fire.
We're looking for a data-driven Growth Marketing Leader who can take our proven product and significantly scale our reach within the creator economy. This is a rare opportunity to join a company that has already proven its value proposition and is ready for its next phase of growth.
The Role
As our Growth Marketing Leader, you'll be the architect of our growth strategy, focusing specifically on reaching and converting podcasters and digital creators. You'll have full autonomy to experiment, implement, and scale what works.
Required Experience
- Proven success growing products in the creator economy, podcast industry, or similar audience-focused platforms
- Demonstrable track record of scaling a creator-focused product from $XXXK to $XM+ ARR
- Deep understanding of creator pain points, acquisition channels, and community dynamics
- Experience with product-led growth strategies targeting creators
What You'll Own
- End-to-end growth strategy targeting the podcast and creator ecosystem
- North Star Metrics: MRR growth and paying podcaster acquisition
- Full-funnel optimization from creator discovery to revenue
- Strategic partnerships within the podcast industry
- Community-driven growth initiatives
- Cross-functional collaboration with product and engineering teams
What You'll Do
- Design and execute multi-channel growth strategies focused on podcast and creator communities
- Build relationships with podcast hosting platforms, creator tools, and industry influencers
- Develop hypothesis-driven experiments to improve creator conversion rates
- Create content and resources that resonate with podcasters
- Implement advanced attribution modeling to understand acquisition channels in the creator space
- Design and optimize creator-to-creator referral programs
- Execute rapid A/B tests across landing pages, onboarding flows, and email sequences
- Build automated growth systems that scale while maintaining personal touch
What You'll Bring
- Proven track record of driving significant MRR growth in creator-focused products
- Deep understanding of the podcast industry and creator economy
- Experience with community-led growth strategies
- Data analysis skills with focus on creator behavior and conversion patterns
- Understanding of product-led growth principles
- Experience with marketing automation and CRM platforms
Your Superpowers
- Deep empathy for creators and understanding of their needs
- Ability to find unconventional growth opportunities within creator communities
- Strong analytical mindset with creative problem-solving
- Experience building and scaling automated growth systems
- Understanding of both quantitative and qualitative creator insights
- Comfort with rapid experimentation and learning from failures
Why You'll Love Working Here
- Full ownership of growth strategy and execution
- Direct impact on helping creators succeed
- Freedom to experiment and innovate
- Remote-first culture
- Competitive compensation tied to growth outcomes
Success Criteria
In your first 6 months, you should be able to:
- Demonstrate significant improvement in creator acquisition metrics
- Establish and optimize key podcast industry partnerships
- Show measurable impact on conversion rates across the funnel
- Build and execute at least 3 successful growth experiments
- Create scalable systems for creator acquisition and conversion
We're looking for someone who not only understands growth mechanics but has a genuine passion for the creator economy and proven success in this space. If you've successfully grown a creator-focused product and are excited about helping podcasters succeed, we want to talk to you.
How to Apply
Send a concise email (max 400 words) to [email protected] that answers:
- What creator/podcast product have you previously grown, and what were the key metrics/results?
- What specific strategies did you use to achieve this growth?
- Based on what you know about our product, what would be your first area of focus?
Your email should convince us that you've successfully solved similar growth challenges before. No resume needed - we care about results, not credentials.
