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Songbird Podcast became globally discoverable from day one with Podpage

A mobile-optimized website and built-in SEO brought international listeners immediately

July 10, 2025
Songbird Podcast became globally discoverable from day one with Podpage

When SONGBIRD Podcast launched, it didn’t just find an audience—it found a global one. Host Marco North credits Podpage for making that possible from the very first episode.

SONGBIRD is a behind-the-scenes exploration of songwriting and home recording, based on Marco’s debut album Heaven Get Behind Me. Each episode offers a mix of demos, stories, and completed tracks—crafted for fellow artists and recording enthusiasts alike.

Before switching to Podpage, Marco struggled to build a website that was usable on mobile—despite being a designer himself.

“My ability to show a logical feed of episodes on the homepage optimized for mobile—which is how most people visit sites—was a nightmare.”

Even more frustrating was how much time it pulled away from producing the show itself.

“I was able to spend more time producing episodes than wrestling with a site that was not doing what I wanted it to.”

Built-in mobile design and syndication support

Podpage fixed the mobile experience immediately. Every episode appeared in a clean, structured feed optimized for phones, and the site worked seamlessly with all major directories.

“Podpage solved that, along with really tight integration with every single syndication that picked us up.”

From there, discoverability took off. The show gained a consistent stream of listeners across multiple countries—without needing to manually tune SEO or configure feeds.

“From the day we launched, I have found that the SEO is fantastic, the integration is fantastic, it is just very easy to use and very smartly set up.”

SONGBIRD | Adventures in home recording with Martin Ruby website

Design that meets higher standards

While Podpage prioritizes simplicity, Marco’s design background meant he had higher expectations for theme customization. Even so, the platform gave him the flexibility he needed.

“I did struggle with the design options with Podpage, but in the end, I came up with a site that I am proud of.”

Now entering its second season, SONGBIRD Podcast continues to grow—fueled by a site that simply works.

About the podcast

SONGBIRD Podcast is a brutally honest, behind-the-scenes look at the songwriting and recording process. Based on Marco North’s experiences with his debut album, Heaven Get Behind Me, he shares demos, hard-earned lessons, triumphs, and finished tracks in each episode.

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