Podcasting has evolved far beyond audio. While audio still outperforms video 15 to 1 (as there are more opportunities to listen than watch) platforms like YouTube, TikTok, and Instagram prioritizing video, more creators are turning to video production as a way to expand reach and strengthen audience engagement. But recording video alone isn’t enough—how you plan, film, and edit your content determines whether viewers stay engaged or click away.
In this guide, we’ll share practical tips for creating podcast videos that not only look professional but also help grow your audience.
Why video podcasts matter
For many listeners, podcasts are still an audio-first medium. But adding video provides several advantages:
- Audience growth — YouTube is one of the largest podcast discovery platforms, and video helps you reach new audiences that may never find you through audio apps.
- Deeper connections — Seeing hosts and guests on screen creates a stronger sense of familiarity and trust.
- Marketing opportunities — Clips and highlights can be repurposed for social media, newsletters, and promotional campaigns.
Video doesn’t replace audio—it complements it. Done well, it can multiply your podcast’s visibility.
Choosing the right video format
The right video approach depends on your goals, resources, and audience expectations. Common formats include:
- Static video with artwork — The simplest option. You upload your audio with a branded image or waveform animation. Minimal effort, but less engaging (and is a "better than nothing" approach).
- In-studio video recording — A professional setup with cameras, lights, and a dedicated space. Produces polished content but requires more investment.
- Remote video calls — Recording over Zoom, Riverside, or StreamYard. Conversational and accessible, especially for distributed guests.
- Hybrid approach — Mixing audio-first episodes with occasional video highlights, such as interviews or live events.
Choosing one format doesn’t lock you in—many podcasters evolve their approach over time.
Production tips for engaging video
High-quality video is more than hitting record. Here are some best practices:
- Prioritize audio quality — Poor sound distracts more than imperfect visuals. Use external microphones, not built-in laptop mics.
- Lighting matters — Position lights in front of hosts for even, natural-looking brightness. Avoid harsh shadows and backlighting.
- Keep framing clean — Place hosts and guests in the center of the frame, with uncluttered backgrounds that don’t distract.
- Add branding elements — Use lower-thirds, captions, and intro/outro graphics to make your content look polished and recognizable.
- Edit thoughtfully — Cut dead space, tighten transitions, and add captions for accessibility. Viewers expect a smooth experience.
Creating shareable clips
Not every listener will watch an entire 60-minute video podcast. That’s why short-form highlights are essential for discovery. Aim to repurpose each episode into several clips:
- 30–90 second highlights for TikTok, Instagram Reels, and YouTube Shorts
- Quote-driven clips with captions for LinkedIn and Twitter
- Behind-the-scenes moments to show personality and build connection
Clips act as entry points, encouraging new audiences to explore full episodes. Check out Descript for easy video editing and short creation.
Final thoughts
Video podcasting doesn’t have to be complicated. You could start with your phone and an inexpensive wireless lav mic. Whether you start with simple static videos or move toward a fully produced studio setup, the key is consistency. By focusing on audio quality, clean visuals, and shareable highlights, you’ll extend your podcast’s reach and create deeper connections with your audience.
If you’re ready to grow your podcast, start small and build over time—your future listeners are already watching.
