A podcast media kit is a professional summary of your show — built to help others quickly understand what it is, who it reaches, and why it matters. Whether you're pitching to sponsors, reaching out to potential guests, or connecting with press, having a clear, up-to-date media kit makes a big difference.
In this post, we’ll explain what a podcast media kit is, what to include, and how to create one.
What is a podcast media kit?
A podcast media kit is a one-pager or downloadable PDF that introduces your show. It includes core information like your description, audience metrics, past guests, and sponsorship opportunities.
Think of it as your show’s resume — a quick and polished way to make a strong first impression.
Why every podcast needs one
Even small or early-stage shows benefit from having a media kit. Here’s why:
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For advertisers: they want audience size, demographics, and ad options
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For guests: they want to know who your audience is and who you’ve hosted before
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For press and collaborators: they need background and assets quickly
What to include in your media kit
A strong podcast media kit includes:
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Podcast name and logo
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Short show description (1–2 sentences)
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Longer description (a few paragraphs, including show format and focus)
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Host bio(s)
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Audience stats (downloads per episode, demographics, geography)
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Notable guests or press
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Sponsorship options (if applicable)
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Links to website, social, and listening platforms
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Contact info
If you’re using Podpage, most of this is already on your site. You can turn it into a downloadable PDF or a dedicated "Press Kit" page. Watch this video on making a custom page.
Note: A podcast media kit is not the same as a sponsor pitch. Media kits provide general information. Sponsor pitches should be customized on a case-by-case basis depending on the goals of the sponsor or partnership. Check out the book Sponsor Magnet for more details.
How to build one (step-by-step)
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Gather your core assets — logo, show art, host photos, and descriptions
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Compile audience data — from your hosting provider or analytics tools like a Podpage Survey
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Choose a format — PDF, Notion doc, or dedicated web page
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Write clean, concise sections — no hype, just facts
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Keep it updated — revisit every few months as your numbers grow
Final thoughts
A good podcast media kit helps you grow — not just by attracting advertisers, but by making it easier for anyone to say “yes” to working with you. It's a small investment with long-term benefits.
