So, you've launched a podcast (or you're about to)—congrats! Now it's time to get people actually listening. One of the most overlooked tools in your podcast promotion toolkit? An effective landing page.
Think of it as your show’s digital home base. It’s where you can guide listeners, grow your email list, showcase episodes, and turn curious visitors into loyal fans.
Whether you’re just starting out or looking to enhance your existing show, here’s a step-by-step guide to creating a podcast landing page that actually works.
Why You Need a Dedicated Landing Page
You might be thinking, “I already have a link on Spotify/Apple/Google…isn’t that enough?” Not really.
Here’s why a landing page is important:
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Control the narrative – On your own page, you choose what content to feature.
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Centralize your links – One URL for all platforms, episode links, and social media.
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SEO benefits – Bring in new traffic organically with optimized content.
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Build a community – Collect email subscribers or embed a community platform.
Key Elements of a Great Podcast Landing Page
Let’s analyze it. A strong landing page should include:
1. A Clear, Engaging Headline
Your podcast name is great—but what’s the angle? Sum up the value of your show in one sentence. Make it punchy.
Example: “Stories that spark big ideas – weekly interviews with the world’s most curious minds.”
2. Podcast Player or Episode Embed
Make it easy for new visitors to listen right away. Most podcast hosting platforms (like Libsyn, Podbean, or Spotify) let you embed a player directly. Also, if people listen online it can increase your time on site statistics which will boost your SEO.
3. Call-to-Action (CTA)
Want them to subscribe? Join your newsletter? Follow you on socials? Pick one main goal and make it crystal clear.
Pro tip: Use a button that stands out visually, like “🎧 Listen Now” or “Follow on Apple Podcasts.”
4. About the Show
Give a short, engaging summary of what your podcast is about. Think of it like your elevator pitch—keep it under 150 words. Explain how the audience benefits.
5. Host Bio + Photo
People connect with people. Include a quick intro to you (and your co-hosts, if applicable), and add a friendly headshot.
6. Social Proof
Have reviews? Been featured in any publications? Got cool guests? Drop those logos, quotes, or stars here to build trust.
7. Links to Major Platforms
Add buttons or badges that link directly to your podcast on Apple, Spotify, YouTube, etc.
Design Tips to Make Your Page Stand Out
You don’t have to be a designer to make your podcast landing page look polished and professional. A few key things go a long way:
Keep It Simple
Don’t overload the page. Use clean layouts, whitespace, and only a few key colors that match your podcast branding.
Use Eye-Catching Visuals
Include:
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Your podcast cover art (high-res!)
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Episode graphics or guest photos
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A short teaser video or audiogram, if you have one.
Make It Mobile-Friendly
A ton of podcast discovery happens on phones. Your page must be easy to navigate and quick to load on mobile.
Use Clear Navigation (or No Navigation)
If it’s a single-purpose landing page—like for launching your show—consider removing extra menu items to keep visitors focused on your CTA.
What About Link In Bio Tools?
While "Link in bio" tools are great for the question, "Where can I find all your services" they have zero SEO benefit.
Podcast Landing Page Checklist
Before you hit publish, make sure you’ve got all the essentials:
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Clear headline that explains your podcast’s value
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Embedded podcast player or featured episode
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Strong CTA (subscribe, listen, join email list, etc.)
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Brief about section
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Host photo and bio
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Links to major platforms (Apple, Spotify, etc.)
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Social proof (testimonials, guest features, etc.)
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Mobile-friendly design
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SEO-friendly title and meta description
Give Your Podcast A Home
Your podcast deserves a home on the web—a place that represents your brand, captures your audience’s attention, and drives them to take action. A well-crafted landing page can do all of that and more.
Start small if you need to. Tweak and grow as your show grows. Just get something up—you never know who's going to land on your page tomorrow.
The easiest way to do this is by using Podpage, where all of these features are built in.
